MISCHA ARMADA
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Changing the way we meet
Role
GTM Strategy and Execution
Client
Tinder
CATEGORY
Los Angeles
Year
2012
bACKGROUND
In 2012, Tinder launched as a social discovery app, connecting people through intelligent matching based on interests, mutual friends, and location. Sean Rad enlisted Entertainment Fusion Group (EFG) to lead its go-to-market strategy, brand positioning, and launch. Tinder needed to stand out in a competitive social app market and drive growth in awareness, adoption, and retention.
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Services
Art Direction
Brand Strategy
Digital
Marketing Materials
Packaging
Visual Identity
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