Mischa Armada

Building, scaling, and guiding culture shaping companies.

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Hi, I'm Mischa. 

Marketing. Technology. Co-Living.

From the beginning, Mischa Armada has always favored the road less traveled. A strategic marketing professional and digital native with 10+ years experience, she has been instrumental in helping build, scale, and guide Fortune 500 brands and distinguished startups; from Dominos to being part of the original team that launched Tinder.

A blend of marketer and technologist, Mischa has leveraged her unique background, deep understanding of consumer behavior, product, and tactical experience leading cross-functional teams to identify and implement new opportunities to incite growth — generating over $5B in value for a diverse portfolio of consumer-facing companies in a range of markets; from SaaS to Real Estate.

Since 2015, she has also been active in the co-living and real estate space following her time as a digital nomad in Asia and United States. 

Prompted by first hand experience of lack of sensible housing solutions, increased cost of living, rise of mobility, and technology's role of making geography less relevant, in addition to its significant impact on tradition real estate, Ms. Armada became involved in the evolving real estate industry previously forming Stayawhile, a vc-backed hospitality startup. She has also consulted on other co-living and alternative accommodation startups including Roam, Outsite, and Blok.

Ms. Armada believes companies who thrive, are those who create more opportunities for people to connect to one another, built by mission driven people who challenge status quo and passionate about leaving the world better than they found it.

Work

Stayawhile
Co-founder, Marketing
New York, NY 

Imonggo
Chief Operating Officer
Manila, Singapore

Honey
VP, Marketing
Los Angeles, CA

Chideo
Marketing Manager
Brentwood, CA

Entertainment Fusion Group (EFG PR)
Digital Marketing Manager
West Hollywood, CA

Projects

Blok
Real Estate/Co-Living
Santa Monica, CA

Outsite
Real Estate/Co-Living
Venice Beach, CA

Roam
Real Estate/Co-Living
Bali, Indonesia

Partos Company
Entertainment/Motion Pictures/ Technology
Santa Monica, CA

Education

Bachelor of Arts, Journalism-PR; Minor: Sociology
California State University, Northridge
Northridge, CA

Disruptive Innovation
Harvard Business School
Boston, MA

 

Specs

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SPECIALTIES

Marketing, Product Marketing, Digital Marketing, Go to Market Strategy, User Acquisition, Retention, Demand Generation, Lifecycle Marketing, Sales, Data Analyzation, Google Analytics, UX/UI, Customer Development, Email Marketing, Wireframing, A/B Testing, Branding, Biz Dev, Advertising, Content Marketing, etc.

MARKETS

Consumer Internet, SaaS, Real Estate, Shared Economy, Hospitality, Mobile, Retail Technology, Collaborative Consumption.

 
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PROGRAMS/LANGUAGES

HTML5/CSS, Javascript, Adobe Creative Suite, Mailchimp, Sendgrid, Google Analytics, MySQL, Optimizely, Google Adwords, Facebook Ads, Sketch, Balsamiq, Jira, Stripe, Keynote, Microsoft Office/Google Drive, Typeform, Zapier, Heap, etc.

 

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FUN!

Born in the Philippines and raised in Los Angeles, Mischa loves traveling the world, hot yoga, surfing, and motorbiking from the jungle to the beach to go surfing (true story). 

Apart from impulsive trips, hole-in-the-wall taco joints, concerts, and geeking out to the future of housing, Mischa is also an active member of the Big Brothers Big Sisters Club of America and volunteer at The Midnight Mission. 

She currently resides in Los Angeles with Butters, her French Bulldog. 


 

Connect // Follow

What kind of millennial in marketing would I be without a social presence, am i right?  
(side note: yes, i remember life pre-internet)

Say hi ➡ @mischaarmada
💌 mischa.armada@gmail.com