MISCHA ARMADA
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Becoming the U.S. market leader in tennis
Role
Head of Marketing
Client
Kourts
CATEGORY
B2B SaaS, Marketplaces
Year
2018
bACKGROUND
Kourts was a B2B SaaS platform that streamlined tennis club operations with tools for booking, payments, and scheduling. It also offered an app for players to easily find and book courts, becoming North America’s largest tennis court management platform. Joining Kourts as the first marketing hire then Head of Marketing, I worked closely with cross-functional teams to craft and execute brand strategies that positioned the company as a leader in SaaS tennis court booking and club management.
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Services
Art Direction
Brand Strategy
Digital
Marketing Materials
Packaging
Visual Identity
Location
RESULTS
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