44% increase in user acquisition through paid media, SEO, and onboarding optimization across B2C and B2B segments

10x platform growth — scaled from 10 to 100+ locations and facilitated 200,000+ bookings

Built the entire marketing function from zero — audience segmentation, paid media, lifecycle marketing, and content strategy

Earned media in CNN, Tennis Channel, and Sports Illustrated via PR and creator partnerships

Drove category leadership that resulted in acquisition by Playtomic, Europe's largest tennis platform