Kourts — Case Study | Mischa Armada

Kourts

Building North America's leading racquet sports booking platform

'A Browser that Browses For You debut - Arc Act II
'A Browser that Browses For You debut - Arc Act II

Client

Kourts (Acquired by Playtomic)

Role

Head of Marketing

Year

2018-2021

Overview

Between 2018 and 2021, I served as the Head of Marketing for Kourts, North America's leading racquet sports management and booking solution. Often called the "OpenTable of Tennis," the marketplace platform provided a B2B SaaS suite for club operations alongside a B2C mobile app for players to instantly book courts. As the first marketing hire, I led the strategic growth efforts that established Kourts as a market leader, eventually resulting in its 2021 acquisition by Playtomic.