Roam Coliving — Case Study | Mischa Armada

Roam Coliving

A global network of fully serviced, community-focused living spaces designed for remote workers and travelers to live, work, and connect.

'A Browser that Browses For You debut - Arc Act II
'A Browser that Browses For You debut - Arc Act II

Client

Roam

Role

GTM

Product Launch

Messaging and Positioning

Year

2015-2016

Overview

Roam was a global network of fully serviced, community-focused co-living spaces designed for remote workers, travelers, and digital nomads to live, work, and connect around the world under a single lease. Between 2015 and 2016, I led the GTM Strategy and Execution and Product Marketing for Roam, positioning it as a premium, flexible brand at the forefront of the remote work revolution.